Hi, I'm Matthew
Hammon 👋

Based in New York City and originally from Australia, I am a strategic marketing executive specializing in building high-performing marketing functions that drive sustainable revenue growth. Currently, I lead marketing for Yelp's highest-growth AI and API business unit, operating with C-suite accountability to generate substantial pipeline across self-serve and enterprise channels.

Throughout my career, I have a proven track record of scaling growth and demand generation from the ground up. My experience spans co-founding a multi-million-dollar digital agency in Australia, building comprehensive demand generation functions for Yelp's midmarket and enterprise segments, scaling growth marketing at high-growth startups from Series A through Series C, and leading global growth strategies for Google's premier marketing property, ThinkWithGoogle.

My academic background, which includes an MBA and advanced legal qualifications, underpins a strong foundation and active interest in law and policy, particularly in the areas of trademark and domain name law. In addition to my marketing career, I am an admitted IP attorney in Australia.

This unique blend of analytical, business, and legal knowledge shapes my approach to operational rigor, market positioning, and clear attribution. I am passionate about leading teams that thrive on experimentation and are grounded in consistent operating integrity.